The Top Three Team Building Trends for 2018
Get started on your team building ideas for 2018! Find out what activities are predicted to be hot this year, and hear insight on the latest trends from Murray Seward, President of Outback Team Building & Training, by listening to our latest podcast episode.
Are you looking for the latest employee team building and training trends? Check out our updated blog post: Team Building & Training Trends for 2019
Our group of experts annually reviews our most popular activities, analyzes customer data, crunches the numbers, and predicts the team building trends to come.
This year, our team was also lucky enough to sit down with Murray Seward, President of Outback Team Building & Training, for our podcast. In the episode Murray discusses the biggest trends he’s seen, and the type of activities he thinks will be popular in 2018.
Read on to find out what the top three team building predictions are for the year ahead. Or, tune into our latest podcast episode of Outback Talks: The Employee Engagement Podcast to hear from Murray on the trends that have come and gone, and the ones you should take note of in 2018.
“Organizations are going to continue building stronger company cultures…That’s just the way business is now. Every stat out there shows the benefit of having a strong, engaged team.”
— Murray Seward, President of Outback Team Building & Training
The Top 2018 Team Building Trends
Here are our predictions for the top three team building trends for 2018.
TREND 1: The Rise of Indoor Team Building
Back in 2012, about 75% of companies were participating in outdoor team building, and only around 25% were interested in activities that were run inside. In 2017, we saw almost an exact 50/50 split of customers purchasing indoor versus outdoor team building activities. For indoor activities, this is a 50% increase in popularity compared to just five years ago.
Why Is Indoor Team Building Trending?
More corporate groups are realizing that you don’t have to go outside to have a fun, exciting, and memorable team building experience. Plus, a lot of customers are looking for a more convenient, cost-effective way to run an activity during their conferences, retreats, or day-long meetings. Activities like Minute to Win It, Team Pursuit, and Charity Bike Buildathon are all indoor options that are engaging, entertaining, and can be run right in your meeting space.
“Charity Bike Buildathon was a great, new way to do team building. Many of my employees were surprised by how much they enjoyed it!”— Ancestry.com
TREND 2: Who Wants to Be on a Reality TV Show? You Do!
Since 2012, our team has seen the interest in reality-TV-inspired activities almost double. Sales of Corporate Castaways and The Amazing Chase – inspired by Survivor, and The Amazing Race, respectively – have grown by about 40%.
In response to this increase in popularity, our team revamped Corporate Castaways in 2017. The improvements made to the event lead to a 47% jump in sales for this activity from 2016 to 2017.
Why Is Reality Team Building Trending?
These activities are modeled after shows that are made for entertainment – so, of course they’re exciting to participate in! Also, if you’re a long-time fan of a reality series, taking part in one of these activities can seem like your shot at being a participant on your favorite show.
While the craze of actual reality TV may have died down, many of our customers love that these activities are unique, and offer a team building experience that’s a little bit different.
“The event was different from activities we’ve done before. I felt like I was on a reality show! It’s a great way to do team building.”— Woodland Acres
TREND 3: Teams Working on Collaboration Skills
From 2016 to 2017, interest in collaborative-only team building activities more than quadrupled.
Why Is Solely Collaborative Team Building Trending?
While there are plenty of positive things to say about a little friendly competition – engagement, team camaraderie, and excitement, to name a few – sometimes groups enjoy bonding over having one shared goal.
Activities, such as Escape Room: Jewel Heist, offer groups an opportunity to work towards a single objective as a team, and make use of colleagues’ different strengths.
“Escape Room: Jewel Heist was such a fun event. It delivered on its promise to show how groups with individual talents can work together to solve problems.”— Coca-Cola
How to Make the Most of These Trends in 2018
Outback Team Building & Training offers fun and exciting team building activities all across North America. Reach out to our Employee Engagement Consultants to get more information and recommendations for your budget, location, and group size.
Don’t forget, you can also tune into Murray’s interview by subscribing to our podcast, Outback Talks: The Employee Engagement Podcast, on iTunes, Google Play, SoundCloud, Stitcher, or wherever you listen to your podcasts: